- Your landing page should be as great as your product
A landing page is only deemed successful if it offers a good quality eventually. Before you delve deep into the page designs and conversions ensure that what you are delivering is that people really want it or you can convince them that they need it. This may take a lot of due diligence and understanding before heading for a launch. If you are still stuck, visit an SEO consultant Singapore.
- Storytelling is always better than highlighting the features and specs
As the old marketing adage goes, focus on the benefits, not the features. Rather than telling people that your book is 300 pages long with ultra HD pictures, you should tell them why they should care about it. Your landing page should always be able to relate to your audience by describing the most common fears we all deal with and show how your product can solve this issue. This can be done by storytelling.
- Colors and branding matters
The best landing pages are the ones which are professionally designed with an ideal combination of colors, messaging and a layout that makes users to scroll down more and explore. The landing page must have the power to get your attention towards the sole action that you want them to take.